DIALOGAOPERATING SYSTEM / 01

ASSEMBLING ACQUISITION INFRASTRUCTURE

000%
CAPABILITY / 06
Capability / 06

Digital targeting

Select advertising platforms, create creatives, test audiences and refine project-specific campaigns.

Advertising channels
01 / Facebook / Instagram

Meta

Creative development, audience tests and customer acquisition campaigns on Facebook and Instagram.

02 / Search / РСЯ

Яндекс Директ

Search and contextual advertising, keywords and advertising network audiences in Russia and the CIS.

03 / Social / Audience

VK Реклама

Campaigns using interests, geography and available behavioral criteria, including local businesses.

04 / + YouTube Ads

Google Ads

Search, display network and YouTube video campaigns for international projects.

05 / Sponsored messages

Telegram Ads

Official Telegram sponsored messages for channels and projects, topic testing and audience growth.

Channel availability and launch depend on country, project topic and platform rules.

Operating principle

Your project. Its audience. The right channel.

Available scope

Final scope, team structure and available attributes are defined for each project, source and jurisdiction.

01

Meta: Facebook and Instagram

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02

Yandex Direct

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03

VK Ads

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04

Google Ads

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05

YouTube Ads

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06

Telegram Ads

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07

Creatives and hypotheses

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08

Testing and optimization

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Delivery model

BRIEF → OPERATION → SCALE

  1. 01Brief
  2. 02Target audience
  3. 03Script
  4. 04Infrastructure
  5. 05Operator training
  6. 06Launch
  7. 07Quality control
  8. 08Reporting
  9. 09Optimization
  10. 10Scale